Markets and Services

Market Studies in Saudi Arabia

Comprehensive consultancy services informed by 30 years of experience

ASA Consulting offer marketing consultancy and feasibility studies in Saudi Arabia and to the wider Middle East. Over our 30 years of experience, we have worked with Saudi entrepreneurs, European construction and oil and gas companies, for both international businesses going into the Middle East and local businesses expanding into other regions.

Our international clients in particular benefit not only from our extensive knowledge and specialist skillsets, but the relationships and contacts we have built over 30 years of conducting market, technical and financial feasibility studies in Saudi Arabia and the Middle East. This gives them a streamlined inroad for doing business in Saudi Arabia.

If you have any questions about feasibility studies in Saudi Arabia and the Middle East or wish to enquire about our services, please call us at +44 (0) 7767 371304  or email us at







Market Studies

ASA Consulting Advisory Services are able provide groundwork for new business ventures, manufacturing projects and facility expansions with exhaustive market studies in Saudi Arabia and the MENA region. We will cover your customer base, potential performance, expected sales and more to provide you with a comprehensive report.

Market Studies






Techno-economic and financial feasibility Studies

An ASA techno-economic feasibility study will appraise the viability of business expansions based on technical and technological structures. Our financial feasibility studies in Saudi Arabia and the Middle East are ideal for securing funding from the Saudi Industrial Development Fund (SIDF) or similar banking institutions.

Feasibility Studies  







Riyadh historic building



Strategic Reviews

An ASA strategic review involves the assessment of both industries and individual organisations, with the intention of identifying opportunities and providing recommendations for future growth.







Company Formations

ASA are able to offer support for UK-based and overseas businesses looking to establish a company or set up an office or facilities in Saudi Arabia, or Middle East companies wishing to set up facilities in Europe or elsewhere.

Company Formations  



 Saudi skyline with Bottle opener building in view







Tech Start-ups

We can offer practical and technical advice for tech start-up companies wishing to form international joint ventures. By appraising your company's markets, processes and resources, we can construct a detailed business roadmap.








Litigation Funding

ASA are able to provide assistance with facilitating litigation funding for legal disputes involving Middle East-based claimant organisations. Our partners in this field have both substantial capital for arbitration and a very high win rate.



 DIFC court building in Dubai







Corporate Training

We can provide executive training for companies and organisations in Saudi Arabia and the Middle East. Our expertise includes soft skills and financial training.

If you have questions about our feasibility studies in Saudi Arabia or other services, please get in touch via our enquiry form or email us at





Saudi Industrial Development Fund (SIDF)

Over the years, ASA Consulting has carried out a large number of assignments for investors seeking project funding from the Saudi Industrial Development Fund (SIDF) and other Middle East regional financial institutions. Some of the projects we have helped secure funding for include:


  • Confidential client  – Feasibility study for a metal component manufacturing facility for Dammam, Saudi Arabia. Currently seeking investors.

Pre 2020

  • Oasis Fibreglass Company and Banque Saudi Fransi – Due diligence for a fibreglass intermediates project.
  • Saudi Steel Pipe Company, Pan Gulf Holding and Eisenwerk GmbH & Co.  – Feasibility study for a large diameter LSAW steel pipe facility in Al-Jubail Industrial City. €100m project.
  • Pan Gulf Holding – Feasibility study for a halon recycling and ODS destruction facility.
  • Pan Gulf Holding –  Market study for a new merchant bar mill.
  • Eastern Petrochemical Company  ­– Market evaluation for fibreglass reinforcements for GRP/GRE pipes and fittings manufacturers.
  • Comid Engineering Company and Saudi Pan Gulf  – Feasibility study for an industrial value service centre.
  • United Gulf Steel Mill Company  – Strategic marketing plan for a medium section steel mill at Al-Jubail Industrial City.
  • Total-Fina-Elf  – Market study for molecular sieves in Saudi Arabia, other GCC nations and MENA.

Pre 2000

  • UK Ministry of Defence and Saudi Pan Gulf  – Market and techno-economic feasibility study for industrial steel flooring systems.
  • Alyaf Industrial Company  – Feasibility study into setting up a world-scale facility for the manufacture of polyester fibre and spunbonded fabric in Dammam Industrial City.
  • Al Bayan Group  – Feasibility study for intravenous solutions in Saudi Arabia, based on US form/fill/seal technology.
  • British Aerospace, Luneside Engineering and Abunayyan Corporation – Feasibility study for a spare parts engineering workshop in Al-Jubail Industrial City to support SABIC industries.
  • Saudi Advanced Industries Corporation  – Feasibility study for plasma coating services based on Japanese technology.
  • Saudi Pre-Insulated Pipes – Feasibility study for HDPE pipes for construction industry applications in Riyadh Second Industrial City.